VISUAL IDENTITY
Creative direction, explained.
A brand identity becomes useful when it works beyond a standalone logo. This selection shows HEKHAL and QASED identity assets and a practical brand application.
Our approach
The work connects a recognisable mark with a coherent visual presentation, showing the relationship between the identity and the materials that carry it.
Selected work
3 identity assets · Click a card to explore

01 / IDENTITY
HEKHAL — Brand Application
An identity application showing the HEKHAL mark in a physical setting.
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02 / IDENTITY
HEKHAL — Brand Mark
A closer look at the HEKHAL brand mark and its graphic form.
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03 / IDENTITY
QASED — Visual Identity
An example of QASED identity work and its visual presentation.
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