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VISUAL IDENTITY

Creative direction, explained.

A brand identity becomes useful when it works beyond a standalone logo. This selection shows HEKHAL and QASED identity assets and a practical brand application.

Our approach

The work connects a recognisable mark with a coherent visual presentation, showing the relationship between the identity and the materials that carry it.

Brand marksIdentity systemsBrand applications
HEKHAL brand identity by Hipex

01 / IDENTITY

HEKHAL — Brand Application

An identity application showing the HEKHAL mark in a physical setting.

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HEKHAL brand identity by Hipex

02 / IDENTITY

HEKHAL — Brand Mark

A closer look at the HEKHAL brand mark and its graphic form.

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QASED visual identity by Hipex

03 / IDENTITY

QASED — Visual Identity

An example of QASED identity work and its visual presentation.

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