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PROMOTIONAL CREATIVE

Creative direction, explained.

From seasonal offers to stepped bonuses and gold-account promotions, these five designs show how a financial campaign can communicate one clear message.

Our approach

The main offer becomes the focal point. Supporting copy sits in a separate visual layer, with campaign imagery that connects the promotion to its financial context.

Offer hierarchySeasonal conceptsProduct promotions
Summer Trading Campaign

01 / SELECTED WORK

Summer Trading Campaign

A summer-themed promotional visual for a trading campaign. A beach umbrella, deck chair and mobile trading screen connect a familiar seasonal setting with the financial product.

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Stepping Bonus Campaign

02 / SELECTED WORK

Stepping Bonus Campaign

A stepped-bonus promotional visual built around gift boxes, coins and oversized percentage typography. The artwork uses a navy and metallic palette to connect the campaign message with financial rewards.

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Gold Zero Spread Campaign

03 / SELECTED WORK

Gold Zero Spread Campaign

A promotional visual for a gold trading account offer, built around a dimensional zero and gold bar imagery.

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Summer Bonus Campaign

04 / SELECTED WORK

Summer Bonus Campaign

A typography-led summer bonus campaign visual. The umbrella, ribbon and oversized percentage make the seasonal offer the main focal point.

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Companion Bonus Campaign

05 / SELECTED WORK

Companion Bonus Campaign

A light-background stepped-bonus design using gift boxes and metallic typography to organise the promotional message.

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