BIKO — 3D Campaign Design
Treasure Island is a 3D campaign concept for BIKO. The project brings a fantasy island, a wooden treasure box and gold brand elements into one promotional scene. The same visual world carries across the social media and outdoor artwork shown in this project, connecting the campaign theme to the store’s summer promotion.
BIKO’s brief was a summer sales campaign for its clothing, handbag and shoe store. Hipex developed a fantasy island in 3D, using a wooden treasure box, gold brand elements and purchase and discount symbols to connect the campaign theme with its promotional message. The visuals were prepared for social media and outdoor placements; the existing animation and artwork are shown below.
